
How to prepare your data infrastructure
How to prepare your data infrastructure
A single verified erasure request under the Digital Personal Data Protection (DPDP) Act can turn routine operations into a full‑scale engineering emergency. Imagine a multinational retailer that receives a verified erasure request under the DPDP Act. It finds the customer’s identifiable footprint living across seven live systems, three cold archives, and two machine learning (ML) feature stores, totalling roughly 120 GB with derived and archived data. The privacy team flags the request and immediately hands it to engineering.
Engineers trace the impact: 1,200 microservices and 45 Extract, Transform, Load (ETL) jobs reference the customer ID, often indirectly through hashed keys, derived features, or aggregated reports. Site reliability engineering (SRE) and security staff join a cross‑functional war room to contain risk and maintain immutable logs. A naive deletion in a feature store breaks a nightly batch that feeds payment reconciliation, producing a variance the next morning. Legal demands provenance – who deleted what, when, and why? Without automated data inventory, two squads of 10 engineers are reassigned from roadmap work to remediation for three weeks.









Clearly, this becomes far more than a legal checklist problem. This escalation exposes three common engineering gaps. The data inventory is only 70% automated, so 30% of references require runtime tracing to discover. Hidden dependencies mean deleting raw records without regenerating downstream artifacts causes mismatches and operational disruption. The scenario shows how accurate mapping, consent‑as‑code, and feature‑aware deletion workflows are essential to turn DPDP compliance from a reactive scramble into a predictable engineering process.
Companies are still uncovering full implications of the DPDP Act, India’s primary law for digital personal data. It sets obligations for organisations (data fiduciaries), rights for individuals (data principals), and enforcement mechanisms.
For businesses, breaches now inflict collateral damage beyond direct remediation. IBM found that India’s average data breach cost hit a record ₹195 million in 2024. The Data Protection Board (DPB) has the power to impose penalties up to ₹250 crore for failure to prevent a data breach. Given the penalty for a violation, DPDP compliance will be a multi-billion dollar imperative for Indian companies.
The act establishes a statutory framework for the collection, use, and protection of digital personal data in India. It defines roles (data principals and data fiduciaries), prescribes obligations such as purpose limitation, data minimisation, verifiable consent, breach notification, and recordkeeping, and creates an enforcement mechanism through a Data Protection Board. It applies to entities operating in India and to certain foreign entities that offer services to Indians.
It also introduces the concept of Significant Data Fiduciaries, which face enhanced obligations and oversight. The accompanying Rules (notified in 2025) operationalise timelines, procedural requirements, and compliance steps that organisations must follow. Highly impacted sectors include banking and financial services, healthcare, e‑commerce and retail, telecom and IT/ITES, social media and adtech, and regulated public services.
The DPDP Act and its rules convert legal obligations into operational constraints. That means every data flow, application programming interface (API), and ML pipeline must be auditable, explainable, and reversible. Firms that treat DPDP as a legal-only problem will face rework, audit friction, and slower product velocity.
The DPDP Act is no longer just a legal checkbox. It must be engineered into your data stack as a product requirement. Map data flows, bake in provenance and testable controls, and measure compliance as an engineering KPI to turn legal defense into engineering offense.

Robust controls cut risk but can add latency. Start with the highest‑risk data and roll out controls iteratively to avoid over‑engineering. Close vendor gaps with processor attestations, binding technical SLAs, and quarterly audits. Reduce performance impact by caching policy decisions at the edge, using tokenised pointers, and implementing lawful asynchronous erasure. Keep policies modular and declarative so rules can be updated without reengineering core services.
Done well, DPDP can become a resilience engine with faster data subject access request (DSAR) completion, fewer legal cycles, and measurable gains in product velocity. Treat compliance as a built‑in capability and you turn regulatory burden into strategic advantage.
Disclaimer: Content provided by TNF India is for informational purposes only. While we aim to provide accurate data and strategic insights, information is subject to rapid market and technological shifts. This content should not replace independent due diligence or professional consultation. TNF India bears no responsibility for any actions taken, or financial losses incurred, in reliance on this material.
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